For founders raising money
We invest in businesses run by the people who started them. We bring capital, and we work with you on the business. Here is what we look for and how to send us your pitch.
What we invest in
- Sectors
- Trading, construction, fashion and finance
- Stage
- Preferably businesses that are already making sales
We do not set a fixed ticket size, because we do not want to rule a good business out. Tell us what you are raising and what it is for.
What we bring beyond capital
We run our own brands, so the help we offer comes from doing the same work every day.
- Sourcing
- Ahmed Sultan's family business has spent years building relationships across the sourcing industry. The businesses we back get the benefit of those contacts.
- Investment allocation
- Ahmed Sultan oversees the investment portfolio of the family business, SULCO, and brings that experience to how capital is put to work.
How it works
-
You send your pitch
Fill in the form below. A link to your deck helps us understand the business faster.
-
First call
If the business fits what we invest in, we set up a call to hear more from you.
-
Review
We look closely at the numbers, the market and the team, and ask for anything else we need.
-
Decision
We tell you whether we will invest and on what terms.
We reply to every pitch within 3 to 4 working days.
Send your pitch
Fields marked optional can be left empty. Everything else we need to review your business.
Pitch sent. We'll reply within 3 to 4 working days.